We asked our sponsors why they support Can’t Stop The Serenity.

Wendy Scott of the UK podcast Sending a Wave answers:

Personally speaking, I think Mal Reynolds pretty much hit the nail on the head when he said “It ain’t about you, Jayne. It’s about what they need” at the end of “Jaynestown” and I believe that the same can apply to CSTS in that it was created to support a charity that truly acts on the global stage bringing issues, distasteful and disturbing, that would normally pass the news agencies by whether it be how women are depicted in video games for the domestic Japanese market to the rape laws of Morocco.
Equality Now continues its work both diligently and tenaciously giving women a voice in countries where they either have none or it is a scared whisper to those whose society ought to know better.

Sending A Wave supports Can’t Stop The Serenity as it is our fandom’s annual opportunity to stand tall, metaphorically join hands across the planet in the knowledge that our efforts will allow EN to be a Big Damn Hero to a girl or woman who thought no one would care.